What if we did business as though we actually belonged to the living world?
The best efforts…
from most “sustainability” initiatives merely mitigate problems—attempting to make things less bad, and attempting to slow the rate of decline of the regenerative capacity of the living systems that sustain human culture and economy.
That’s not good enough…
to win the race for sustainability and for business leadership—and beyond.
The challenge:
Reinventing the economy of an entire planet.
This planet.
In one generation.
The path:
Discover, create, and capture the economic, strategic, and brand value disclosed by a rigorous, purpose-driven approach—grounded in the 3.8 billion years of open-source R&D offered to us as a gift of the living systems of Earth that undergird the global economy and all we hold dear.
Natural Logic helps companies, cities, leaders, and investors orient to and navigate—effectively and profitably— the utterly uncertain business, social and political landscapes of the 21st century.
Gil’s Blog: Strategic Sustainability, and other worthy themes of our time
The latest perspectives on sustainability and business strategy from our founder and one of the leaders in this industry. Learn more about Gil Friend in addition to the gaining some of the best foresight you can find on the web, or anywhere.
3 things. 2 moods. 1 week.
Three things We have three key tasks in these times: RESIST the power grabs—In the courts, at the ballot box, in our information diets, and in our minds. BUILD the world we want, wherever we can—community, workplace, relationships, and self (in our moods,...
“Complexity”? “Sustainability”? (Nope. It’s NOT complicated! It’s complex.)
I was both moved and provoked by Neil Theise's unsettling/comforting/unsettling keynote at the SustainableBrands coneference in San Diego last week. (Only my second face-to-face with real humans conference since the Covid thing began!) So of course I invited him to...
An AI and an OG walk into a bar…
Nearly twenty years ago, a client called me with an unusual request. “Could you please tell us what to do? I mean exactly what to do. The truth. The whole thing. No holds barred. If we really wanted to do the right thing, what would that be?” My response was unusual...
“They say the neon lights are bright…”
Well, my keynote at ClimateWeekNYC next week isn’t exactly on Broadway (it's a few blocks to the west) but we’re still gonna do an "out-of-town tryout" during this month's Living Between Worlds webinar tomorrow.—Wednesday September 18th. You've heard me ask "What...
Thinking • Diagnosing • In your face! • And not quite in your face
What I'm thinking about lately And writing about on LinkedIn and Substack. And speaking about in various zoom venues, and the face-to-face events below. Stay tuned for works in progress, and periodic updates in future newsletters. Getting the prices right—how massive...
Capital-ism—Dx b4 Rx • Gil in the Wild, and GilBot on the Loose! • Are you following me?
Capital-ism—Dx b4 Rx Capitalism is back in the conversation crosshairs in ways we haven’t seen, at least the US, in my lifetime. From disaffected youth to the editorial pages of the Wall Street Journal, crtitiques abound. There's a rising momentum for reform, but the...