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About Us

Natural Logic, Inc., is a small, highly focused strategic advisory firm, founded in 1999.

Founded and led by noted sustainability thought leader Gil Friend (named an inaugural member of the Sustainability Hall of Fame along with Ray Anderson, Amory Lovins, Karl-Henrik Robert and Bob Willard), Natural Logic helps companies prosper by taking sustainability seriously, and taking it deep—building substantial economic value by delivering substantial social and biological value.

Learn more about our approach, services and clients using the menus above, and use this contact form to explore how we can create and capture value together.