What’s the biggest brand promise your company could make at the intersection of business and sustainability? And what value-building possibilities could that open?

Sometimes what passes for a “brand promise” is really just a marketing slogan: “Coke adds life.” (Although there can be more there.)

Sometimes it’s a differentiating commitment—made to to both customers and associates—that requires creating a completely different way of doing business to fulfill: “Absolutely, positively overnight.”

Sometimes that different way of doing business is the doorway to massive impact and massive value.

And that’s where “sustainability” really gets interesting.


Comments to "Brand Slogan or Brand Promise?"

  1. Thanks for sharing a wonderful idea on brand slogan and brand promise. Great read.

    • administrator

      September 2, 2019

      Thank you!

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