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New White Paper:

“Extended Producer Responsibility” Offers New Direction for US Waste Management Policy

The US can overcome thirty years of stagnation in waste management policy and divert more than 70% of solid waste from landfill, according to a White Paper just released by Natural Logic, Inc.

“Applying proven Extended Producer Responsibility (EPR) principles would provide clear and compelling financial accountability,” according Natural Logic CEO Gil Friend, “and provide clear benefits to all stakeholders, from waste haulers and cash-strapped local governments to consumers and packaging manufacturers.”


We filled the house at the Commonwealth Club of California August 18, where Natural Logic Founder and CEO Gil Friend officially introduced The Truth About Green Business to our Bay Area community, and talked about “the three barriers to building a sustainable economy”. You can watch or listen to the speech here.

This program was presented by the Environment & Natural Resources Member-Led Forum and Climate One
Program Organizer: Kerry Curtis
Presenting sponsor: Wells Fargo Bank

“Simply the best green business book on the market.”
—Alex Steffen, Editor,

tta_cover-front-15 The Truth About Green Business