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	<title>Natural Logic</title>
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	<link>http://natlogic.com</link>
	<description>Taking sustainability seriously. And taking it deep.</description>
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		<title>What&#8217;s really the matter? Materiality, Money &amp; Value.</title>
		<link>http://natlogic.com/whats-really-the-matter-materiality-money-value-blog/</link>
		<comments>http://natlogic.com/whats-really-the-matter-materiality-money-value-blog/#comments</comments>
		<pubDate>Wed, 22 May 2013 22:52:04 +0000</pubDate>
		<dc:creator>Gil Friend</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://natlogic.com/?p=5107</guid>
		<description><![CDATA[In their otherwise excellent HBR post, &#8220;Sustainability In Financial Services Is Not About Being Green,&#8221; Robert Eccles and George Serafeim may have missed the elephant in the room. They rightly say that The next time we hear about a bank or insurance company&#8217;s &#8216;green program&#8217;—like using energy efficient light blubs or operating out of a [...]]]></description>
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		<title>Does Wall Street really care about sustainability?</title>
		<link>http://natlogic.com/does-wall-street-really-care-about-sustainability/</link>
		<comments>http://natlogic.com/does-wall-street-really-care-about-sustainability/#comments</comments>
		<pubDate>Tue, 07 May 2013 21:49:44 +0000</pubDate>
		<dc:creator>Gil Friend</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://natlogic.com/?p=5082</guid>
		<description><![CDATA[Does Wall Street really care about sustainability? This was one of the questions in the air at the Ceres conference last week, where managers of trillions of dollars of assets gathered to assess and advance the state of ESG/SRI/sustainable/impact investment. Sprint/Nextel CEO Dan Hesse observed that he&#8217;s never been asked about Sprint&#8217;s sustainability initiatives on [...]]]></description>
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		<item>
		<title>What if your company&#8230;?</title>
		<link>http://natlogic.com/what-if-your-company/</link>
		<comments>http://natlogic.com/what-if-your-company/#comments</comments>
		<pubDate>Tue, 30 Apr 2013 17:13:53 +0000</pubDate>
		<dc:creator>Gil Friend</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Bill McDonough]]></category>
		<category><![CDATA[extended producer responsibility]]></category>
		<category><![CDATA[flourishing]]></category>
		<category><![CDATA[FortuneGreen]]></category>
		<category><![CDATA[John Ehrenfeld]]></category>
		<category><![CDATA[Michael Braungart]]></category>
		<category><![CDATA[regenerative capacity]]></category>
		<category><![CDATA[resilience]]></category>
		<category><![CDATA[The Upcycle]]></category>

		<guid isPermaLink="false">http://natlogic.com/?p=5077</guid>
		<description><![CDATA[Last week I asked: &#8220;If your company were focused on building regenerative capacity—its own, of its value chain, of its communities, of the local and planetary ecosystems that support it—how might you do your business differently? What new opportunities might emerge?&#8221; It seems the theme&#8217;s a meme. It&#8217;s there in The Upcycle, the new book [...]]]></description>
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		<title>Earth Day, &#8220;Sustainability&#8221; and Regeneration</title>
		<link>http://natlogic.com/earth-day-sustainability-and-regeneration/</link>
		<comments>http://natlogic.com/earth-day-sustainability-and-regeneration/#comments</comments>
		<pubDate>Tue, 23 Apr 2013 00:49:33 +0000</pubDate>
		<dc:creator>Gil Friend</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Buckminster Fuller]]></category>
		<category><![CDATA[E. F. Schumacher]]></category>
		<category><![CDATA[Earth Day]]></category>
		<category><![CDATA[regeneration]]></category>
		<category><![CDATA[regenerative economies]]></category>
		<category><![CDATA[Robert Rodale]]></category>
		<category><![CDATA[Schumacher Lectrues]]></category>
		<category><![CDATA[Small Is Beautiful]]></category>

		<guid isPermaLink="false">http://natlogic.com/?p=5056</guid>
		<description><![CDATA[&#8220;For 25 years sustainable development has been held up as the solution to the world’s problems. But instead we have had ever more pollution, biodiversity loss and climate change. Sustainability has been abused like few other terms in history. It is time to think not just about sustaining the world’s badly damaged ecosystems and human communities, but about regenerating [...]]]></description>
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		<title>Beyond &#8220;Sustainability&#8221;: the constellation of profit, brand, risk—and purpose</title>
		<link>http://natlogic.com/beyond-sustainability-profit-brand-risk-purpose/</link>
		<comments>http://natlogic.com/beyond-sustainability-profit-brand-risk-purpose/#comments</comments>
		<pubDate>Tue, 16 Apr 2013 12:53:29 +0000</pubDate>
		<dc:creator>administrator</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Beyond sustainability]]></category>
		<category><![CDATA[Deloitte]]></category>
		<category><![CDATA[Interface]]></category>
		<category><![CDATA[Levis]]></category>
		<category><![CDATA[Natural Logic]]></category>
		<category><![CDATA[Ray Anderson]]></category>
		<category><![CDATA[Vision 2050]]></category>
		<category><![CDATA[WBCSD]]></category>

		<guid isPermaLink="false">http://natlogic.com/?p=5036</guid>
		<description><![CDATA[Beyond &#8220;sustainability.&#8221; It needs to be about more than minimizing the damage that modern society inflicts on the living systems that sustain it. And certainly more than minimizing the damage &#8220;only if we can afford to,&#8221; or &#8220;only as much as we can afford to.&#8221; Though even that can be profitable. The ecoefficiency initiatives that [...]]]></description>
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