Netfuture turns out to be a great discovery in its own right, a non-profit “dedicated to pursuing a science of nature rather than of mechanisms assumed to lie behind nature. This is a qualitative science, contextual and holistic in spirit, and ethically informed in immediate practice rather than in afterthought. The Nature Institute also promotes humane uses of technology rather than mechanical uses of humans.”
Which seems to address square on the challenge that has always lurked in the industrial ecology metaphor: are we going to remake industry in the model of nature (the hope), or remake nature in the model of industry (the risk)?


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