New Bottom Line Volume 5.22 – Evaluating Corporate Environmental Performance

October 21, 1996

I received an e-mail recently from Pam Johnson, who teaches an advanced topics course in organizational behavior for OB majors at Miami University. “I wonder,” she asked, “what advice you all might provide about how they should go about evaluating corporate claims of environmental performance. Any suggestions?”

It’s a large question. As I thought about it, my brief answer to her gave rise to the additional thoughts I share here with you. In fact there are many ways to approach the question:

Whichever framework is used, there are several considerations relevant for both management and external watchdogs to keep in mind:

(c) 1996 Gil Friend. All rights reserved.

New Bottom Line is published periodically by Natural Logic, offering decision support software and strategic consulting that help companies and communities prosper by embedding the laws of nature at the heart of enterprise.

Gil Friend, systems ecologist and business strategist, is President and CEO of Natural Logic, Inc.

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Please inquire at “reprint_rights at natlogic dot com” before reproduction in any commercial forum.