What if we did business as though we actually belonged to the living world?
The best efforts from most “sustainability” initiatives merely mitigate problems—attempting to make things less bad, and attempting to slow the rate of decline of the regenerative capacity of the living systems that sustain human culture and economy.
That’s not good enough to win the race for sustainability and for business leadership—and beyond.
The challenge:
Reinventing the economy of an entire planet.
This planet.
In one generation.
The path:
Discover, create, and capture
the economic, strategic, and brand value
disclosed by a rigorous, purpose-driven approach
grounded in the 3.8 billion years of open-source R&D
offered to us as a gift of the living systems of Earth
that undergird the global economy and all we hold dear.
Natural Logic helps companies, cities, leaders, and investors
orient to and navigate—effectively and profitably—
the utterly uncertain business, social and political landscapes of the 21st century.
Gil’s Blog: Strategic Sustainability, and other worthy themes of our time
The latest perspectives on sustainability and business strategy from our founder and one of the leaders in this industry. Learn more about Gil Friend in addition to the gaining some of the best foresight you can find on the web, or anywhere.
ESG & BSAU • Change without change • Between worlds • Working together
THE BURGEONING ESG HUBBUB Unless you've been sleeping under a sustainability rock, you've probably noticed lots of ruckus about ESG lately (the rating of corporate "environmental, social, and governance" practices). On one hand, it's stunning that the once fringe...
Video: Can we afford to have a future?
As Andrew Winston (co-author of Net Positive) wrote recently: "A banker approached me after a talk and told me that it would be great to invest in the clean economy and other sustainability priorities, but the numbers 'just don't pencil out'." His response: "Yes they...
Seeing Pattern • Between Worlds • Working Together
SEEING PATTERN Some of my friends just don't like data, even though they use cell phones and fly on planes that depend on data. (You know who you are! 😉 But data—especially when presented visually, and well—can disclose trends we might not otherwise perceive—can let...
Mystery Science Short Attention Span Theater
Remember Mystery Science Theater 3000? Yeah, wacky times. In our house we invented a variant called "Short Attention Span Theater." It's wildly on display in modern life. Yeah, wacky times. One way: the inability (or unwillingness) of our mass mediators and...
Between Worlds. Still. | Don’t Look Down on Don’t Look Up | Ikegai | A Request For You
BETWEEN WORLDS. STILL. I ended the year on an uncharacteristically grumbly note. Don't Look Up. The BSAU of ESG. The retreating antarctic ice shelf, the creeping advance of fascism. My usual equanimity and resilience suffered. But I started the year with my most...
Year in Review • BSAU • The Art of Change
THE ART OF CHANGE "I don't know very much about art but I know what I like," someone allegedly said 100+ years. ago. I like art that moves me, challenges me, alters my state and my mood, that shifts my view of the world and the opportunities before me. While we debate...