Taking sustainability seriously.
And taking it deep.
Natural Logic is a boutique strategy firm
that helps companies, cities, leaders, and investors orient—effectively and prosperously—
to the utterly uncertain business, social and political landscapes of the 21st century.
Discover, create, and capture
The “best efforts” from most sustainability initiatives merely mitigate problems—attempting to make things less bad, and to slow the rate of decline of the regenerative capacity of the living systems that sustain human culture and economy. That’s not good enough to win the race for sustainability and for business leadership—and beyond.
Gil’s Blog: Strategic Sustainability, and other worthy themes of our time
The latest perspectives on sustainability and business strategy from our founder and one of the leaders in this industry. Learn more about Gil Friend in addition to the gaining some of the best foresight you can find on the web, or anywhere.
Oct 2021 Newsletter: Living Between Worlds • Is Larry Lagging? • Can books change anything? • Sustainable Brands
Living Between Worlds • Is Larry Lagging? • Can books change anything? • Sustainable Brands LIVING BETWEEN WORLDS My monthly ZoomSalon, exploring how we might live with calm, grace, and power in "the time of monsters," continues next Wednesday (and every third...
Net Positive: How Courageous Companies Thrive by Giving More Than They Take This may be the business book we've been waiting for…and that many of us have been groping toward for the last decade or two. A growing number of businesses have been embracing...
Here's a brief summary of Living Between Worlds conversation #2.4 (You'll find the recording here, and the entire series here. My extended written excursion on these themes is still in the oven, and will post here (and other places) when it's baked. Meanwhile, you can...
LIVING BETWEEN WORLDS…WITH GRACE, DIGNITY, AND POWER Our monthly webinar series resumes Wednesday, exploring the many ways we find ourselves "living between worlds"—trying, each in our own ways, to “build new worlds in the shadow of the old.” Who joins these...
Dear Councilmembers, As Palo Alto's first Chief Sustainability Officer (2013 through 2018), and the staff lead on the initial S/CAP, I hope you’ll permit me to offer a few comments for tonight's meeting, even though I am not a resident and no longer have a formal...
People are hungry for meaningful conversations—that move worlds. Let's have some! Last year, in the early days of the pandemic, some 500 people joined me for a series of online conversations about COVID, the climate crisis, and "living with grace, calm and power in a...