What if we did business as though we actually belonged to the living world?

The best efforts…
from most “sustainability” initiatives merely mitigate problems—attempting to make things less bad, and attempting to slow the rate of decline of the regenerative capacity of the living systems that sustain human culture and economy.

That’s not good enough…
to win the race for sustainability and for business leadership—and beyond.

The challenge:

Reinventing the economy of an entire planet.
This planet.
In one generation.

The path:

Discover, create, and capture
the economic, strategic, and brand value
disclosed by a rigorous, purpose-driven approach
grounded in the 3.8 billion years of open-source R&D
offered to us as a gift of the living systems of Earth
that undergird the global economy and all we hold dear.

Natural Logic helps companies, cities, leaders, and investors
orient to and navigate—
effectively and profitably—
the utterly uncertain business, social and political landscapes of the 21st century.

Gil’s Blog:  Strategic Sustainability, and other worthy themes of our time

The latest perspectives on sustainability and business strategy from our founder and one of the leaders in this industry. Learn more about Gil Friend in addition to the gaining some of the best foresight you can find on the web, or anywhere.

The turn of the year, and why we’re here

  My 2011 New Years greeting still seems appropriate, 12 years later: Let me start by wishing you joy, love and fulfillment in the new year, and thank you for your commitment to the mission we all share, in these dangerous and challenging times. What is that...

Listening to Others. • Between Worlds. • Join me Wednesday!

I'll be brief. It's a big week. Chanukkah, Winter Solstice, Christmas. A World Cup final for the ages, The January 6th committee wrapup (and criminal referrals?). A "sweeping [international] deal to protect nature." And our monthly Living Between Worlds call. (Why?...

Prediction addiction. Premature surrender. And the work at hand.

REFLECTIONS The “panic now, it’s all melting down” tribe and “lol nothing’s happening, chill” tribes are in a mutual gaslighting equilibrium. Me, I’m above these simplistic either/or things, I’m in a complex superposition of chilling and panicking. — Venkatesh Rao...