What if we did business as though we actually belonged to the living world?
The best efforts…
from most “sustainability” initiatives merely mitigate problems—attempting to make things less bad, and attempting to slow the rate of decline of the regenerative capacity of the living systems that sustain human culture and economy.
That’s not good enough…
to win the race for sustainability and for business leadership—and beyond.
Reinventing the economy of an entire planet.
In one generation.
Discover, create, and capture
the economic, strategic, and brand value
disclosed by a rigorous, purpose-driven approach
grounded in the 3.8 billion years of open-source R&D
offered to us as a gift of the living systems of Earth
that undergird the global economy and all we hold dear.
Natural Logic helps companies, cities, leaders, and investors
orient to and navigate—
effectively and profitably—
the utterly uncertain business, social and political landscapes of the 21st century.
Gil’s Blog: Strategic Sustainability, and other worthy themes of our time
The latest perspectives on sustainability and business strategy from our founder and one of the leaders in this industry. Learn more about Gil Friend in addition to the gaining some of the best foresight you can find on the web, or anywhere.
Please join me at noon (PDT) tomorrow (Wednesday, September 21) for our monthly exploration (our 22nd!) of the challenges of "Living Between Worlds—with grace, dignity, and power." Register here. (And before joining, be sure you've updated your Zoom client. Here's...
THE ESG BATTLE RAGES ON I've written before about the fierce debates over ESG from within the community. But it's pretty fierce outside too. Florida governor Ron DeSantis (whom the despicable Alex Jones calls "better than Trump") and his state Board of Administration...
One of the things most on my mind this week is the climate bill that just passed the Congress (in a week full of legislative accomplishments emerging from the deadlock)—officially the Inflation Reduction Act, with elements addressing health care and taxes as well, but...
50 YEARS AGO THIS MONTH… …my life pivoted in profound and powerful ways. While most of my friends ran off to the Rockies for the first Rainbow Family Gathering (a sort of proto-BurningMan!), I ensconced myself in the libraries and campus of Southern Illinois...
DEMOCRACY Winston Churchill's painfully accurate observation that "democracy is the worst form of Government except for all those other forms that have been tried" comes to mind often these days. It's not just that I am engrossed in the brilliant Danish political...
CHANGE IS HARD In our 18th monthly session of "Living Between Worlds…with Grace, Dignity, and Power," we explored the mystery of change. A Natural Logic client—CSO of a "sustainability leader" that hired us to help "reset" their already impressive strategy—reported...