Natural Logic is a boutique strategy firm that helps companies, cities, leaders, and investors orient effectively and prosperously to the very uncertain business, social and political landscape of the 21st century.
The challenge (if we were to really tell the truth about it):
Reinventing the economy of an entire planet. This planet. In one generation.
The path: Discover, create and capture
the economic, strategic and brand value
disclosed by a rigorous, purpose-driven approach
grounded in the 3.8 billion years of open-source R&D
offered to us as a gift of the living systems of Earth
that undergird the global economy and all we hold dear.

The “best efforts” from most sustainability initiatives merely mitigate problems—attempting to make things less bad, and to slow the rate of decline of the regenerative capacity of the living systems that sustain human culture and economy. That’s not good enough to win the race for sustainability and for business leadership—and beyond.

Download the Declaration of Leadership for Sustainable Business! Then take our free sustainability assessment!

The Declaration lays out what it will take for your company to build its profit and brand, reduce its risk and fulfill its purpose—by embedding the laws of nature at the heart of enterprise. The assessment will tell you where you need to focus. (Our privacy policy: No one gets your information. Period.)

Gil's Blog:  Strategic Sustainability, and other worthy themes of our time

The latest perspectives on sustainability and business strategy from our founder and one of the leaders in this industry. Learn more about Gil Friend in addition to the gaining some of the best foresight you can find on the web, or anywhere.