What if we did business as though we actually belonged to the living world?
The best efforts…
from most “sustainability” initiatives merely mitigate problems—attempting to make things less bad, and attempting to slow the rate of decline of the regenerative capacity of the living systems that sustain human culture and economy.
That’s not good enough…
to win the race for sustainability and for business leadership—and beyond.
Reinventing the economy of an entire planet.
In one generation.
Discover, create, and capture
the economic, strategic, and brand value
disclosed by a rigorous, purpose-driven approach
grounded in the 3.8 billion years of open-source R&D
offered to us as a gift of the living systems of Earth
that undergird the global economy and all we hold dear.
Natural Logic helps companies, cities, leaders, and investors
orient to and navigate—
effectively and profitably—
the utterly uncertain business, social and political landscapes of the 21st century.
Gil’s Blog: Strategic Sustainability, and other worthy themes of our time
The latest perspectives on sustainability and business strategy from our founder and one of the leaders in this industry. Learn more about Gil Friend in addition to the gaining some of the best foresight you can find on the web, or anywhere.
Bad Mood Rising? What's your mood these days, in this world of tumult and change? How is your mood affected by events in the world, events in your life, and the assessments you make about them? How are the assessments you make affected by your mood? I'll have more to...
My 2011 New Years greeting still seems appropriate, 12 years later: Let me start by wishing you joy, love and fulfillment in the new year, and thank you for your commitment to the mission we all share, in these dangerous and challenging times. What is that...
I'll be brief. It's a big week. Chanukkah, Winter Solstice, Christmas. A World Cup final for the ages, The January 6th committee wrapup (and criminal referrals?). A "sweeping [international] deal to protect nature." And our monthly Living Between Worlds call. (Why?...
POLY GOT A CRACKUP? Call it what you will, it's the all too familiar water we're swimming in—and will be swimming in for some time to come. Familiar enough that it now has a name: Polycrisis. Or Polycrises. Permacrisis. Messes of messes. Wicked problems. When "the...
COP27 There's lots being written and spoken about the very mixed bag that was COP27. On one hand, the "loss and damage" agreement, pledging to provide funding to climate-vulnerable countries. On the other hand, weasel words about fossil fuels, and apparent abandonment...
REFLECTIONS The “panic now, it’s all melting down” tribe and “lol nothing’s happening, chill” tribes are in a mutual gaslighting equilibrium. Me, I’m above these simplistic either/or things, I’m in a complex superposition of chilling and panicking. — Venkatesh Rao...