What if we did business as though we actually belonged to the living world?
The best efforts…
from most “sustainability” initiatives merely mitigate problems—attempting to make things less bad, and attempting to slow the rate of decline of the regenerative capacity of the living systems that sustain human culture and economy.
That’s not good enough…
to win the race for sustainability and for business leadership—and beyond.
The challenge:
Reinventing the economy of an entire planet.
This planet.
In one generation.
The path:
Discover, create, and capture
the economic, strategic, and brand value
disclosed by a rigorous, purpose-driven approach
grounded in the 3.8 billion years of open-source R&D
offered to us as a gift of the living systems of Earth
that undergird the global economy and all we hold dear.
Natural Logic helps companies, cities, leaders, and investors
orient to and navigate—
effectively and profitably—
the utterly uncertain business, social and political landscapes of the 21st century.
Gil’s Blog: Strategic Sustainability, and other worthy themes of our time
The latest perspectives on sustainability and business strategy from our founder and one of the leaders in this industry. Learn more about Gil Friend in addition to the gaining some of the best foresight you can find on the web, or anywhere.
ESG Meets BSAU in the US Senate
March 3, 2023 In the latest convergence of ESG and BSAU, "the US Senate voted to overturn a Labor Department rule that permits fiduciary retirement fund managers to consider environmental, social, and corporate governance, or ESG, factors in their investment...
Shall we chat, GPT? • History myths • Between Worlds—Next Week! • Do Me A Favor?
Shall we chat? I've just begun to experiment with ChatGPT, to see if I can turn this "generative AI"—or "stochastic parrot," depending on your point of view—to my advantage. Some first impressions: It's FAST! Its writing is high school level. It's a great research...
ESG whiz • Bad Mood Rising? • An Act of Design • How Can WE Help You?
Bad Mood Rising? What's your mood these days, in this world of tumult and change? How is your mood affected by events in the world, events in your life, and the assessments you make about them? How are the assessments you make affected by your mood? I'll have more to...
The turn of the year, and why we’re here
My 2011 New Years greeting still seems appropriate, 12 years later: Let me start by wishing you joy, love and fulfillment in the new year, and thank you for your commitment to the mission we all share, in these dangerous and challenging times. What is that...
Listening to Others. • Between Worlds. • Join me Wednesday!
I'll be brief. It's a big week. Chanukkah, Winter Solstice, Christmas. A World Cup final for the ages, The January 6th committee wrapup (and criminal referrals?). A "sweeping [international] deal to protect nature." And our monthly Living Between Worlds call. (Why?...
Poly got a crackup? • Random Walks • Between Worlds • What do you mean “we”?
POLY GOT A CRACKUP? Call it what you will, it's the all too familiar water we're swimming in—and will be swimming in for some time to come. Familiar enough that it now has a name: Polycrisis. Or Polycrises. Permacrisis. Messes of messes. Wicked problems. When "the...