What if we did business as though we actually belonged to the living world?
The best efforts…
from most “sustainability” initiatives merely mitigate problems—attempting to make things less bad, and attempting to slow the rate of decline of the regenerative capacity of the living systems that sustain human culture and economy.
That’s not good enough…
to win the race for sustainability and for business leadership—and beyond.
The challenge:
Reinventing the economy of an entire planet.
This planet.
In one generation.
The path:
Discover, create, and capture the economic, strategic, and brand value disclosed by a rigorous, purpose-driven approach—grounded in the 3.8 billion years of open-source R&D offered to us as a gift of the living systems of Earth that undergird the global economy and all we hold dear.
Natural Logic helps companies, cities, leaders, and investors orient to and navigate—effectively and profitably— the utterly uncertain business, social and political landscapes of the 21st century.
Gil’s Blog: Strategic Sustainability, and other worthy themes of our time
The latest perspectives on sustainability and business strategy from our founder and one of the leaders in this industry. Learn more about Gil Friend in addition to the gaining some of the best foresight you can find on the web, or anywhere.
Thankfulness, even now • “Change is hard.” It takes practice! • Asking your advice
Thankfulness Yes, it can seem hard to sustain a mood of gratitude, especially these days. It takes practice. That’s why we have these ritual opportunities. Not just to feast, not just to feast together. To take a moment, a scheduled moment, to feel and speak, to...
How about an “energy transition” — at 18% ROI! Plus: changing habits
Have you ever tried to change a habit? Have you ever tried to change your spouse's habits? Your child's? Ten people in your company? Or 100? Or 100,000? It’s hard. And yet it’s done. But you have to make the commitment, and do the work. This is true at the macro...
An AI Between Worlds • What “a good company” isn’t and is. • Solutions Summit
ESG, BSAU & THE QUEST FOR THE GOOD There's been lots of ruckus over on LinkedIn about ESG, and in particular the many emerging schemas for measuring it—but with no clear agreement about what "it" is. To oversimplify: the dominant standards player—the International...
Transforming Everything…Everywhere…All At Once!
Transformation • Thinking for Ourselves • Nora & Daniel • Learning & Moods • Dancing in the World • What we've got for you Alongside transformation, tangled up with transformation—the energy transformation, the transformation of an entire planet, the...
That Makes No Sense!
When the dollars make no sense • Stop making "sense-making" Impact investing? Maybe not! • Some things we can do together MAKING NO SENSE A long, long time ago Edwin Karpf, my high school social studies teacher, would frequently remind us that "Figures don't lie, but...
Stop making sense-making • Do protests work? • Where does that leave you?
The Jewish High Holidays always offer me an opportunity for deep and often meaningful reflection, on both my personal path and the journey we're all on together. (Happy New Year to all who observe!) Here's some of what's on my mind these days. WHEN SENSE-MAKING MAKES...