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The best efforts from most “sustainability” initiatives merely mitigate problems—attempting to make things less bad, and attempting to slow the rate of decline of the regenerative capacity of the living systems that sustain human culture and economy.

That’s not good enough to win the race for sustainability and for business leadership—and beyond.

The challenge:

Reinventing the economy of an entire planet.
This planet.
In one generation.

The path:

Discover, create, and capture
the economic, strategic, and brand value
disclosed by a rigorous, purpose-driven approach
grounded in the 3.8 billion years of open-source R&D
offered to us as a gift of the living systems of Earth
that undergird the global economy and all we hold dear.

Natural Logic helps companies, cities, leaders, and investors
orient to and navigate—effectively and profitably—
the utterly uncertain business, social and political landscapes of the 21st century.

The Declaration of Leadership for Sustainable Business presents our view of what it will take for your company to build its profit and brand, reduce its risk and fulfill its purpose—by embedding the laws of nature at the heart of enterprise. Join our mailing list and download it today. (Our privacy policy: No one gets your information. Period.)

Gil’s Blog:  Strategic Sustainability, and other worthy themes of our time

The latest perspectives on sustainability and business strategy from our founder and one of the leaders in this industry. Learn more about Gil Friend in addition to the gaining some of the best foresight you can find on the web, or anywhere.

Year in Review • BSAU • The Art of Change

THE ART OF CHANGE "I don't know very much about art but I know what I like," someone allegedly said 100+ years. ago. I like art that moves me, challenges me, alters my state and my mood, that shifts my view of the world and the opportunities before me. While we debate...

Touch and go | Predicting the Future | A different kind of coaching

December 08, 2021 TOUCH AND GO It's a tough time to make assessments, or predictions. The widespread, justifiable, and inevitable disappointment with COP26 masks enormous shifts underway in business, policy, and the wider culture. These shifts that are notable, even...

COP26 redux: Multiple perspectives on the Glasgow climate summit

CarbonBrief: COP26: Key outcomes agreed at the UN climate talks in Glasgow A very substantive and detailed (and not judgmental) summary by CarbonBrief of COP26 (for those who can tolerate watching sausage being made). Includes an "interactive table…show[ing] why it...