What if we did business as though we actually belonged to the living world?

The best efforts…
from most “sustainability” initiatives merely mitigate problems—attempting to make things less bad, and attempting to slow the rate of decline of the regenerative capacity of the living systems that sustain human culture and economy.

That’s not good enough…
to win the race for sustainability and for business leadership—and beyond.

The challenge:

Reinventing the economy of an entire planet.
This planet.
In one generation.

The path:

Discover, create, and capture
the economic, strategic, and brand value
disclosed by a rigorous, purpose-driven approach
grounded in the 3.8 billion years of open-source R&D
offered to us as a gift of the living systems of Earth
that undergird the global economy and all we hold dear.

Natural Logic helps companies, cities, leaders, and investors
orient to and navigate—
effectively and profitably—
the utterly uncertain business, social and political landscapes of the 21st century.

Gil’s Blog:  Strategic Sustainability, and other worthy themes of our time

The latest perspectives on sustainability and business strategy from our founder and one of the leaders in this industry. Learn more about Gil Friend in addition to the gaining some of the best foresight you can find on the web, or anywhere.

Prediction addiction. Premature surrender. And the work at hand.

REFLECTIONS The “panic now, it’s all melting down” tribe and “lol nothing’s happening, chill” tribes are in a mutual gaslighting equilibrium. Me, I’m above these simplistic either/or things, I’m in a complex superposition of chilling and panicking. — Venkatesh Rao...

“The Polycrisis” — and Living Between Worlds

Please join me at noon (PDT) tomorrow (Wednesday, September 21) for our monthly exploration (our 22nd!) of the challenges of "Living Between Worlds—with grace, dignity, and power." Register here. (And before joining, be sure you've updated your Zoom client. Here's...

The Climate Bill — First impressions

One of the things most on my mind this week is the climate bill that just passed the Congress (in a week full of legislative accomplishments emerging from the deadlock)—officially the Inflation Reduction Act, with elements addressing health care and taxes as well, but...