What if we did business as though we actually belonged to the living world?

The best efforts…
from most “sustainability” initiatives merely mitigate problems—attempting to make things less bad, and attempting to slow the rate of decline of the regenerative capacity of the living systems that sustain human culture and economy.

That’s not good enough…
to win the race for sustainability and for business leadership—and beyond.

The challenge:

Reinventing the economy of an entire planet.
This planet.
In one generation.

The path:

Discover, create, and capture the economic, strategic, and brand value disclosed by a rigorous, purpose-driven approach—grounded in the 3.8 billion years of open-source R&D offered to us as a gift of the living systems of Earth that undergird the global economy and all we hold dear.

Natural Logic helps companies, cities, leaders, and investors orient to and navigate—effectively and profitably— the utterly uncertain business, social and political landscapes of the 21st century.

Gil’s Blog:  Strategic Sustainability, and other worthy themes of our time

The latest perspectives on sustainability and business strategy from our founder and one of the leaders in this industry. Learn more about Gil Friend in addition to the gaining some of the best foresight you can find on the web, or anywhere.

Why COP28 Doesn’t Matter

Yes, I said that. COP28—the recently-concluded UN climate conference—doesn't matter! Well, of course it does (as well as doesn't). It may lack teeth ("May?!?!" I hear you saying!), but it does provide the frame in which corporate, investment, and policy conversations...

Road Test Our New AI! • COP28 Redux • Coaching or Mentoring?

REMINDER: ROAD TEST OUR NEW AI! This Wednesday (at noon Pacific time) we'll preview the AI that we’ve trained on four years of LIving Between Worlds conversations. Please join us to kick the tires, run its through its paces, and guide us on where (and whether) to go...

COP…or COPOUT? • An LBW LLM • 2024…already?!

COP… OR COPOUT? I’ll have more to say about the 28th UN Conference of the Parties (a/k/a COP28) once it ends. (There always seem to be some surprises near the end.) But for the moment, a few questions: "Why consensus," some have asked, rather than agreements among the...