What if we did business as though we actually belonged to the living world?
The best efforts…
from most “sustainability” initiatives merely mitigate problems—attempting to make things less bad, and attempting to slow the rate of decline of the regenerative capacity of the living systems that sustain human culture and economy.
That’s not good enough…
to win the race for sustainability and for business leadership—and beyond.
The challenge:
Reinventing the economy of an entire planet.
This planet.
In one generation.
The path:
Discover, create, and capture
the economic, strategic, and brand value
disclosed by a rigorous, purpose-driven approach
grounded in the 3.8 billion years of open-source R&D
offered to us as a gift of the living systems of Earth
that undergird the global economy and all we hold dear.
Natural Logic helps companies, cities, leaders, and investors
orient to and navigate—
effectively and profitably—
the utterly uncertain business, social and political landscapes of the 21st century.
Gil’s Blog: Strategic Sustainability, and other worthy themes of our time
The latest perspectives on sustainability and business strategy from our founder and one of the leaders in this industry. Learn more about Gil Friend in addition to the gaining some of the best foresight you can find on the web, or anywhere.
ESG whiz • Bad Mood Rising? • An Act of Design • How Can WE Help You?
Bad Mood Rising? What's your mood these days, in this world of tumult and change? How is your mood affected by events in the world, events in your life, and the assessments you make about them? How are the assessments you make affected by your mood? I'll have more to...
The turn of the year, and why we’re here
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Listening to Others. • Between Worlds. • Join me Wednesday!
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Poly got a crackup? • Random Walks • Between Worlds • What do you mean “we”?
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Prediction addiction. Premature surrender. And the work at hand.
REFLECTIONS The “panic now, it’s all melting down” tribe and “lol nothing’s happening, chill” tribes are in a mutual gaslighting equilibrium. Me, I’m above these simplistic either/or things, I’m in a complex superposition of chilling and panicking. — Venkatesh Rao...