What if we did business as though we actually belonged to the living world?

The best efforts…
from most “sustainability” initiatives merely mitigate problems—attempting to make things less bad, and attempting to slow the rate of decline of the regenerative capacity of the living systems that sustain human culture and economy.

That’s not good enough…
to win the race for sustainability and for business leadership—and beyond.

The challenge:

Reinventing the economy of an entire planet.
This planet.
In one generation.

The path:

Discover, create, and capture
the economic, strategic, and brand value
disclosed by a rigorous, purpose-driven approach
grounded in the 3.8 billion years of open-source R&D
offered to us as a gift of the living systems of Earth
that undergird the global economy and all we hold dear.

Natural Logic helps companies, cities, leaders, and investors
orient to and navigate—
effectively and profitably—
the utterly uncertain business, social and political landscapes of the 21st century.

Gil’s Blog:  Strategic Sustainability, and other worthy themes of our time

The latest perspectives on sustainability and business strategy from our founder and one of the leaders in this industry. Learn more about Gil Friend in addition to the gaining some of the best foresight you can find on the web, or anywhere.

50 Years Ago This Month

50 YEARS AGO THIS MONTH… …my life pivoted in profound and powerful ways. While most of my friends ran off to the Rockies for the first Rainbow Family Gathering (a sort of proto-BurningMan!), I ensconced myself in the libraries and campus of Southern Illinois...

Video: Can we afford to have a future?

As Andrew Winston (co-author of Net Positive) wrote recently: "A banker approached me after a talk and told me that it would be great to invest in the clean economy and other sustainability priorities, but the numbers 'just don't pencil out'." His response: "Yes they...

Seeing Pattern • Between Worlds • Working Together

SEEING PATTERN Some of my friends just don't like data, even though they use cell phones and fly on planes that depend on data. (You know who you are! 😉 But data—especially when presented visually, and well—can disclose trends we might not otherwise perceive—can let...