What if we did business as though we actually belonged to the living world?

The best efforts…
from most “sustainability” initiatives merely mitigate problems—attempting to make things less bad, and attempting to slow the rate of decline of the regenerative capacity of the living systems that sustain human culture and economy.

That’s not good enough…
to win the race for sustainability and for business leadership—and beyond.

The challenge:

Reinventing the economy of an entire planet.
This planet.
In one generation.

The path:

Discover, create, and capture the economic, strategic, and brand value disclosed by a rigorous, purpose-driven approach—grounded in the 3.8 billion years of open-source R&D offered to us as a gift of the living systems of Earth that undergird the global economy and all we hold dear.

Natural Logic helps companies, cities, leaders, and investors orient to and navigate—effectively and profitably— the utterly uncertain business, social and political landscapes of the 21st century.

Gil’s Blog:  Strategic Sustainability, and other worthy themes of our time

The latest perspectives on sustainability and business strategy from our founder and one of the leaders in this industry. Learn more about Gil Friend in addition to the gaining some of the best foresight you can find on the web, or anywhere.

How do minds change? I have a few ideas…

All of us live in taken-for-granted-and-invisible assumptions about how minds change. And how they don't. About how behaviors change. And how they don't. We're obsessed—especially those of us concerned with climate change, regenerative business, polycrises, and things...

Natural Logic is 25 years old today!

It looks like good things come in fives! Natural Logic is 25 years old today! This milestone is nestled in the midst of a bunch of five-multiple anniversaries: I turned 75 in March. We celebrated 50 years of the Institute for Local Self-Self-Reliance two weeks ago. We...

Three big climate stories… and “Healing the World in 18 Months”?

WALKING THE TALK ABOUT E.S.G…OR, WHEN THE STANDARDS SETTERS DON'T FOLLOW THEIR OWN STANDARDS Maybe you saw the headline: Climate target group in turmoil over carbon offsetting plan. The board of the Science-Based Targets Initiative (SBTi)—a consortium established to...

Band on the run • Belonging & Mood • Request & Reward

BAND ON THE RUN? There are plenty of claims and commitments in corpland. Lip service and going along to get along. Lowest common denominator compromises…and common denominators that raise the bar. You know where I fall on that spectrum (bar-raising, for those of you...

Casting Pods • New Narratives • Between Worlds • Fractions

THIS POD WAS JUST CAST I'm the opening guest on a new podcast series launching today. How My View Grew offers a novel premise: "Big thinkers describe how they see the world and how to make it better, but I want more. How do they get there? What did they used to think...