What if we did business as though we actually belonged to the living world?

The best efforts…

from most “sustainability” initiatives merely mitigate problems—attempting to make things less bad, and attempting to slow the rate of decline of the regenerative capacity of the living systems that sustain human culture and economy.

That’s not good enough…
to win the race for sustainability and for business leadership—and beyond.

The challenge:

Reinventing the economy of an entire planet.
This planet.
In one generation.

The path:

Discover, create, and capture
the economic, strategic, and brand value
disclosed by a rigorous, purpose-driven approach
grounded in the 3.8 billion years of open-source R&D
offered to us as a gift of the living systems of Earth
that undergird the global economy and all we hold dear.

Natural Logic helps companies, cities, leaders, and investors
orient to and navigate—
effectively and profitably—
the utterly uncertain business, social and political landscapes of the 21st century.

Gil’s Blog:  Strategic Sustainability, and other worthy themes of our time

The latest perspectives on sustainability and business strategy from our founder and one of the leaders in this industry. Learn more about Gil Friend in addition to the gaining some of the best foresight you can find on the web, or anywhere.

Well, it happened again today

May 30, 2023 We are called not to live in the world we are given to, but to live in the world that we are in the process of making. - Lee Weissman Dear [First Name ##cap_lower], Well, it happened again today. Bright, eager, undergraduate inventor/entrepreneurs, fired...

What’s wrong with this picture? A cautionary tale.

It started simply enough. I retweeted the chart you see above over on the bird site, with a comment about #decoupling . Then I reposted it here, on LinkedIn, with the expanded observation that: It's called #decoupling. Some still doubt it, but there's no physics-based...

Yeah, AIs “hallucinate.” So do you!

Yeah, AIs "hallucinate." So do you! Not that there's anything wrong with that. I do too. We all do. We're assessment making beings——constantly, inescapably constructing interpretations of events, people, motives, ourselves, etc. We can do no other. (As Peter...

Is it hot in here? • Chatting with GPT • Between Worlds

Just a short note this time; I've got lots to tell you about but also lots keeping me from doing it. So more to come…and hopefully we'll soon return to a weekly rhythm. IS IT HOT IN HERE? - It sure is! The hottest temperatures ever recorded in Laos and Vietnam. 90% of...

Getting it done • Feel/Think • A 2,000 year old reminder

WHEN "THE PLANET" IS ON YOUR TO-DO LIST Before diving back into energy transitions, ESG, and regenerative finance, let me ask you this: Do you often find yourself overwhelmed by your "to do" list? (Especially when your mission is big? Or very, very big? Like...

Tipping Points • Chatting with GPT • Listening/Mood/Possibility

Tipping Points I've long been fascinated with the question of how change happens. We’ve talked, in prior sessions of Living Between Worlds, about theories of change from people as diverse as Varoufakis, Spinosa/Flores/Dreyfus, Meadows, and Sunstein, who observes that...