Taking sustainability seriously.
And taking it deep.
Natural Logic is a boutique strategy firm that helps companies, cities, leaders, and investors orient effectively and prosperously to the very uncertain business, social and political landscape of the 21st century.
The challenge (if we were to really tell the truth about it):
Reinventing the economy of an entire planet. This planet. In one generation.
The path: Discover, create and capture
the economic, strategic and brand value
disclosed by a rigorous, purpose-driven approach
grounded in the 3.8 billion years of open-source R&D
offered to us as a gift of the living systems of Earth
that undergird the global economy and all we hold dear.
The “best efforts” from most sustainability initiatives merely mitigate problems—attempting to make things less bad, and to slow the rate of decline of the regenerative capacity of the living systems that sustain human culture and economy. That’s not good enough to win the race for sustainability and for business leadership—and beyond.
Download the Declaration of Leadership for Sustainable Business! Then take our free sustainability assessment!
Gil’s Blog: Strategic Sustainability, and other worthy themes of our time
The latest perspectives on sustainability and business strategy from our founder and one of the leaders in this industry. Learn more about Gil Friend in addition to the gaining some of the best foresight you can find on the web, or anywhere.
LIVING BETWEEN WORLDS…WITH GRACE, DIGNITY, AND POWER Our monthly webinar series resumes Wednesday, exploring the many ways we find ourselves "living between worlds"—trying, each in our own ways, to “build new worlds in the shadow of the old.” Who joins these...
Dear Councilmembers, As Palo Alto's first Chief Sustainability Officer (2013 through 2018), and the staff lead on the initial S/CAP, I hope you’ll permit me to offer a few comments for tonight's meeting, even though I am not a resident and no longer have a formal...
People are hungry for meaningful conversations—that move worlds. Let's have some! Last year, in the early days of the pandemic, some 500 people joined me for a series of online conversations about COVID, the climate crisis, and "living with grace, calm and power in a...
Sandra Pina of Quiero/Madrid interviews me about purpose, courage, the SDGs, and creating new worlds—and new ways of doing business that serve both stakeholders and the living systems of this planet, on which all we value depends.
I just watched Greta Thunberg's recent interview with the Financial Times. Greta seems not to be trapped by the past (in the ways that most of us are) in her calls to “treat the crisis as a crisis,” not as a call to improve and "do better." “We need to stop focusing...
"The ultimate, hidden truth of the world, is that it is something that we make, and could just as easily make differently." —David Graeber, RIP Happy new year, and welcome back—to a year that we all hope is really new—and that is already busy shaking us up! (I love...