What if we did business as though we actually belonged to the living world?
The best efforts…
from most “sustainability” initiatives merely mitigate problems—attempting to make things less bad, and attempting to slow the rate of decline of the regenerative capacity of the living systems that sustain human culture and economy.
That’s not good enough…
to win the race for sustainability and for business leadership—and beyond.
The challenge:
Reinventing the economy of an entire planet.
This planet.
In one generation.
The path:
Discover, create, and capture the economic, strategic, and brand value disclosed by a rigorous, purpose-driven approach—grounded in the 3.8 billion years of open-source R&D offered to us as a gift of the living systems of Earth that undergird the global economy and all we hold dear.
Natural Logic helps companies, cities, leaders, and investors orient to and navigate—effectively and profitably— the utterly uncertain business, social and political landscapes of the 21st century.
Gil’s Blog: Strategic Sustainability, and other worthy themes of our time
The latest perspectives on sustainability and business strategy from our founder and one of the leaders in this industry. Learn more about Gil Friend in addition to the gaining some of the best foresight you can find on the web, or anywhere.
Stop making sense-making • Do protests work? • Where does that leave you?
The Jewish High Holidays always offer me an opportunity for deep and often meaningful reflection, on both my personal path and the journey we're all on together. (Happy New Year to all who observe!) Here's some of what's on my mind these days. WHEN SENSE-MAKING MAKES...
What a summer! • No plans?! • So what is to be done?
What a summer! I remember my astonishment, in the early days of COVID, when people in New Delhi reported that they could see the Himalayas for the first time in more than 30 years. One of the early markers of the new normal, as people liked to call it. But before long...
The Summer’s Big Sustainability News? And Some Resources For You!
BIG SUSTAINABILITY NEWS? The big "sustainability" news this summer—aside from fires, floods, the hottest temperature ever recorded on earth, death threats against weathermen, and Ron DeSantis denouncing Fireman's Fund for actually doing the actuarial math (while...
All talk, no action? Talk _v_ Action?
Well, not exactly…
July 4, 2023 Declarations • Exponential Change • Between Worlds DECLARATIONS It's a tradition at our house to honor the Fourth of July holiday by reading The Declaration of Independence—out loud! Not just for its historical resonance, but as a reminder of the power of...
“Courage is contagious” • What if you had to? • 10X
Life shrinks, or expands, in proportion to one’s courage. -Anaïs Nin WHAT IF YOU HAD TO? Indulge me for a moment. Yes, I know you're an accomplished and pragmatic person (perhaps an executive at a fine company), with a record of getting things done. Even breakthrough...
Well, it happened again today
May 30, 2023 We are called not to live in the world we are given to, but to live in the world that we are in the process of making. - Lee Weissman Dear [First Name ##cap_lower], Well, it happened again today. Bright, eager, undergraduate inventor/entrepreneurs, fired...