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City of Berkeley

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Natural Logic was commissioned by the City of Berkeley’s Office of Economic Development to identify opportunities for the emerging “environmental business sector”.


Industry: City government

Service: Implementation—economic development

Natural Logic was commissioned by the City of Berkeley’s Office of Economic Development to identify opportunities for the emerging “environmental business sector” and to identify strategies that City government could use to support development of that sector through a mix of job and business attraction, retention and other economic development strategies. This environmental sector has a broad definition that includes innovations in energy, transportation and production process efficiencies, a wide variety of consumer products and services, in addition to what has traditionally been defined as the environmental industry (mostly technical, compliance driven activity).

Natural Logic produced a strategy that provided guidance to the City on how to expand the Berkeley economy in directions consistent with the City’s values and social goals; expand Berkeley job base, with special attention to blue collar and entry level opportunities; improve quality of life—both environmental quality and community experience; and set an example of environmentally appropriate economic development that other cities can emulate.

In practice, this required research and interaction with City agencies, and weaving individual efforts and initiatives into a coherent strategy for the City. The recommendations were adopted unanimously by the Berkeley City Council (Council Resolution 57,393).

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