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Gil Friend’s Blog

Counting What Counts: The Evolution of New Metrics

[This article was first posted at SustainableBrands.com Dec 17, 2017.] We've come a long way since the first New Metrics conference seven years ago. Back then, much of our focus was stuff — resource efficiency and the physical "metabolism" of our organizations; now,...

Sustainability Leaders’ Perspectives on 2016, 2017 & 2030

Shana Rappaport, Director of Engagement of the VERGE conferences at GreenBiz Group, asked a group of sustainability leaders (including Tamara Barker,Rob Bernard, John Elkington, Krista Huhtala-Jenks, David McConville, Ramez Naam, Laura Schewel, and many others) for...

A Few Choice Holidays Wishes for You from Natural Logic

As the days once again begin to lengthen, and the candles nearly fulfill their promise, and the possibility of rebirth dawns, and the rising of the light lifts our souls and rekindles our hopes, we wish for you, in the very challenging time before us, a year full of...

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