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Gil Friend’s Blog

New Metrics? “For the Sake of What?”

[Here, slightly edited for clarity, are my opening remarks at the New Metrics for Sustainable Business conference produced by Sustainable Brands last week at University of Pennsylvania.] As you probably know, Natural Logic is a strategy firm, advising companies on...

What You Weren’t Taught About Energy in Business School

Some people say "what gets measured gets managed." I disagree. What gets measured CAN get managed. But here's what's true: what's not measured can't get managed. And for all the obsessively measurement-focused culture we live in, critical measures are left off the...

4Qs 4 Q4 (again)

Around this time a few years ago, I wrote 4 Qs for Q4: A Sustainability Checklist to Finish the Year and Plan the Next." In it I asked: How much will your business need to change in the coming years?   Will you be one of the many caught in a reactive, last-minute...

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