Nike Considered

PS: Ottman’s summary of NIKE’s Considered Boot: Nike designers chose to do ‘more with less’. A typical Nike light hiking shoe contains 30 different materials – the Nike Considered Boot contains 14. By weaving parts of the upper on the...

Innovative Product Design

Jackie Ottman suggests: Before you head out for the July 4th weekend, pick up a copy of BusinessWeek. INNOVATIVE PRODUCT DESIGN is on the COVER. What’s not evident from the story is that environmental criteria were included for the first time in selecting the...

Oh, this can’t be good

[New Scientist]: Global warming looks set to be much worse than previously forecast, according to new research. Ironically, the crucial evidence is how little warming there has been so far. It turns out, according to these researchers that reducing pollution reduces...

Sustainable City Rankings

I’ve been enjoying the growing phenomenon of city’s declaring thet they either are or will be ‘the greenest city in the country.’ Ain’t competition wonderful! At last count, I’d clocked at least a half dozen in the US along,...

‘French Fried Friedman’

Greg Palast takes a club to Tom Friedman’s A Race to The Top: The computer wizards of Bangalore (in Karnataka state) and Kerala are the products of fully funded state education systems where, unlike the USA, no child is left behind. A huge apparatus of...