Here’s the lie: Green Business Lie #49: CFO: I’m focused on money. We’ve got other people on the environmental thing.
Here’s the truth — excerpted from The Truth About Green Business
TRUTH 49: Fiduciary Duty
Just as you need balanced books, you need a clear record of responsible environmental performance. Think if it this way: If you leave money on the table by, for example, failing to invest in low-risk, high-ROI, energy-efficient measures, shareholders might feel unhappy that you’re sending potential dividends to utilities, waste haulers, or oil companies instead of into their pockets….