Here’s the lie: Green Business Lie #49: CFO: I’m focused on money. We’ve got other people on the environmental thing.
Here’s the truth — excerpted from The Truth About Green Business

TRUTH 49: Fiduciary Duty
Just as you need balanced books, you need a clear record of responsible environmental performance. Think if it this way: If you leave money on the table by, for example, failing to invest in low-risk, high-ROI, energy-efficient measures, shareholders might feel unhappy that you’re sending potential dividends to utilities, waste haulers, or oil companies instead of into their pockets….

Read more in The Truth About Green Business by Gil Friend, coming May 29 from Financial Times Press. Pre-order your copy today! (And come back tomorrow for another Green Business Lie.)

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