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Flip Mo’s Quick Fix. Philip Morris snuffs its old name and rolls out a new one. [The Motley Fool]
The Fool is pithy today: Philip Morris is now officially Altria Group, though the company will continue to trade under its old ticker.
Altria Group. Hmm, doesn’t exactly roll off the tongue, does it? And it seems vaguely reminiscent of that huge, ugly, rat-like swamp creature, the nutria. (We’ll let you draw your own conclusions about the irony of Philip Morris rebranding itself as something that evokes rat-like images.)