Seth Godin, speaking to Guy Kawasaki about “The Dip: A Little Book That Teaches You When to Quit (and When to Stick)”:

Here’s what we know: it’s easy to record and print a CD and hard to make a hit. Easy to write a book and hard to make it a bestseller. Easy to build a website and hard to create a viral success. We also know, and I hope Dick Cheney now knows, that it’s easy to invade a country and hard to be a successful invader and to dominate and change a culture.

PS: Seth’s speaking “in Silicon Valley” next Wednesday, May 23.

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