Press Release

The Truth About Green Business, Published by FT Press

Authored by Gil Friend, Noted Sustainable Business Expert and Consultant

Indianapolis, Ind. – June 9, 2009 – The Truth About Green Business, new from FT Press’s best-selling The Truth About series, is a comprehensive guidebook for executives and professionals wanting to set pro-active priorities for all aspects of their business, including operations, marketing, design, finance, and management, with triple bottom line focus.

Authored by Gil Friend, a pioneer of the “green business” trend since the 1970s, the book helps readers to work toward the ultimate business goal for the 21st century: making money while making sense – by combining astute business and environmental choices.

News Facts

  • The Truth About Green Business offers 52 proven “green” strategies and bite-size, easy-to-use techniques that get results.
  • The book is filled with numerous real-world examples of green innovation from leading companies such as Wal-Mart, Patagonia, IKEA, and Hewlett-Packard.
  • The Truth About Green Business was printed on paper made with 30% post-consumer recycled fiber.
  • Safari Books Online subscribers can access the book at
  • The suggested retail price for the book is $18.99 USD.

Useable Quotes
“Green business is suddenly big business,” Friend observes, “but too many businesses are leaving money on the table by not fully grasping the opportunity. That’s why I’ve packed my nearly 40 years of sustainable business and policy experience into The Truth About Green Business, with 52 focused “truths” that provide a practical roadmap — for large companies and small — to make money and make sense by putting these truths to work.”
“In a world where green business advice is rampant, this is the one resource you need: a field guide that combines insight and inspiration with a solid, actionable path forward.” — Joel Makower, Executive Editor,

About the Author
Gil Friend is Founder, President and CEO of Natural Logic, Inc., which consults on strategy, design, operations and information systems to help clients build economic advantage through superior environmental performance. His clients have included General Mills, Green Mountain Energy, Hewlett-Packard, Levi Strauss & Co., Nike, Pacific Gas & Electric, Sun Microsystems, and Williams-Sonoma. He is a founding board member of the Sustainable Business Alliance, Sustainable Berkeley, and the California Sustainable Business Council. Friend co-founded and co-directed the Institute for Local Self-Reliance, where he pioneered the now popular “green roof” trend 35 years ago. He lectures widely on business strategy and environmental policy.

The Truth About series offers in each book the collected and distilled knowledge on a topic and shows readers how to use this knowledge in their daily lives. With an “aha” on every page, information is presented in a clear, accessible, and easily referenced style.

About FT Press
FT Press (, an imprint of Pearson, publishes high-quality books in the areas of General Business, Finance and Investing, Sales and Marketing, Leadership, Management and Strategy, Human Resources, and Global Business. Our brand is built on the concept of signing and publishing the world’s best minds on the most relevant topics.

About Pearson
The global leader in educational and professional publishing, Pearson is home to such respected brands as Addison-Wesley Professional, Cisco Press, Exam Cram, IBM Press, Prentice Hall Professional, Que, and Sams Publishing, which have as their online publishing arm InformIT ( -The Trusted Technology Learning Source. In addition, Berkeley-based Peachpit (, the publishing partner for Adobe Press, Apple Certified, and others, publishes best-selling books for creative design professionals. Pearson is also co-founder, with O’Reilly Media Inc., of Safari Books Online (, the premier on-demand technology content library providing thousands of expert reference materials through a single point of contact, including expert technology, creative and design, industry and management resources in video, audio and written formats. Pearson Education is part of Pearson (NYSE: PSO), the international media company. Pearson’s other primary businesses include the Financial Times Group and the Penguin Group.

Keywords: Green business, sustainability, sustainable business, The Truth About, Gil Friend, Natural Logic, FT Press

Media Contact:
Lisa Jacobson Brown, Publicist
(317) 428-3575
[email protected]