| Phase | What we’ll do | Duration | What you’ll invest | What you’ll get |
|---|---|---|---|---|
| Phase 1: Declaration | Conduct an intensive, one-day discovery process (with your senior leadership team and ours) to identify Ä¢ the Biggest Brand Promise your company could make ‚Ä¢ the business value that delivering on that promise could unlock |
1-2 days | • $25,000 (50% on contracting, 50% on completion, if you, in your sole judgement, are satisfied with the outcome)
• One uninterrupted day of time of 6-12 senior executives and business leaders |
• Deeply challenged about the true purpose‚Äîthe ultimate value proposition‚Äîof your business. (No, “maximize shareholder value” isn’t your purpose; it’s the consequence of fulfilling your purpose. No, selling your product or service isn’t your value proposition; delivering the benefit or functionality your customer seeks, perhaps by means of using your product or service, is your ultimate value proposition.) • A hypothetical “brand promise” (a commitment, not a slogan) – that you could potentially make at the intersection of profit and purpose – that will require systematic redesign of how you do business, and – that will generate, if executed, orders of magnitude more value than you invest • A schematic plan of action for fleshing out, calibrating and validating that hypothesis |
| Optional: | Communications coaching | |||
| Phase 2: Discovery | Lead a skunkworks project, with your cross-functional team, to • assess (and identify the gaps in) your business model and sustainability initiatives • uncover the massive leakage in your value stream, and • delineate the business strategy and systems design that can capture it. |
60-90 days | ‚Ä¢ $25-50,000/month • 10-20% of 3-5 leaders and 2-55 FTEs of staff • Access to relevant people and data (all under absolute confidentiality of course) • (Scope and budget TBD at the end of Phase 1) |
‚Ä¢ Value stream map identifying cradle-to-cradle value leakage\n • Preliminary calibration of the value of those leaks • Preliminary menu of strategies to plug those leaks • Gap analysis of existing initiatives, identifying both what’s missing and lacks of synergy • Clear, aggressive 1/5/10 year goals • Conceptual business plan • Provisional strategic roadmap—year by year for each functional area—for executing that plan |
| Optional: | Leadership coaching | |||
| Phase 3: Delivery | We will work shoulder to shoulder with you to: • activate the roadmap • turn it into an action plan • engage, train and support your people • provide a clear line of sight connecting actions, impacts and mission |
6-18 months | ‚$30-100,000/month
• (Scope and budget TBD in Phase 2) |
‚ • Concrete business plan for transforming your company to fulfill that promise and capture that value\n • Detailed strategic roadmap‚Äîyear by year for each functional area‚Äîfor executing that plan • Ongoing strategic and tactical support • Ongoing leadership coaching |
| Optional: | Communications and messaging, on-demand workforce training, and more |
