Christine Arena’s focus is constructively engaging companies to find profitable ways to make their operations more responsible, sustainable and restorative. She leads seminars that foster and promotes high-purpose leadership, serves as a strategic advisor to multiple corporations and as an adjunct faculty member at McGill University’s Graduate School of Management.
Arena was Managing Director of Boston-based Polese Clancy, where she reinvigorated the firm and developed marketing strategy and communications programs for clients such as British Telecom (BT), Massachusetts Institute of Technology (MIT) and Thomson Financial. Previously, she was a Strategy Director for Zentropy Partners (Interpublic) where she spearheaded research, product development and marketing initiatives for Citigroup. She has also founded several of her own companies, including research and brand agency IF where she worked with Timex and Coach and Youth Intelligence where she co-created The Cassandra Report. Arena started her career at Faith Popcorn’s BrainReserve.
Arena is the author of the Nautilus 2005 award-winning book Cause for Success: 10 Companies That Put Profits Second and Came in First — the first book to present detailed case studies told from the CEO’s perspective that clearly demonstrate how social responsibility can drastically improve corporate health, growth and competitive edge. Arena’s latest book is The High-Purpose Company from Collins Business (Harper Collins).
Arena received a Masters of Arts from New York University and a Bachelor of Science from Syracuse University.