Hoo hah. I’m one of the CEOs featured in Jeneane Sessum‘s article, Why CEOs Should Blog, that just posted on the first day of Global PR Blog Week 2.0, ‘an online event focused on how new communications technologies are changing public relations and business communication.’
Pop over and see what I (and the others) had to say. For example:
The conversation happens through blogging and around the water cooler. It happens in performance reviews, in the lunchroom, in the boardroom. Extended across the organization‰s lifecycle is the defining conversation the company has with itself and its value chain. And every organization has the opportunity to have this conversation, to make it broadly participatory, to make it rich, and to have it in all the forums where it can occur.
Because our business is about the intersection of economic and environmental sustainability, we ask our clients to tell the truth about what they aspire to. We ask them, ‘What’s your organization’s purpose? What are your long-term commitment to your shareholders and employees and community? What’s in your own heart? What are you really here to do?‘ And we ask this of CEOs, of senior executives, of everyone within the corporation. Typically, they say: ‘Do you mean in my job? In my life? In my family? In my community?’ And eventually they realize: ‘Oh, you mean all of that?’ – and then they get very quiet, and drop into authenticity. What follows is deep and genuine, and it is an extremely powerful conversation.
Marketing pundit and best-selling author Seth Godin says they shouldn’t. According to Godin, blogs work when they are based on candor, urgency, timeliness, pithiness, and controversy. ‘Does this sound like a CEO to you?’ Godin asks. ‘Short and sweet, folks: If you can’t be at least four of the five things listed above, please don’t bother . . . save the fluff for the annual report.’
Ah, but Seth, not all of us are that kind of CEO. Some of us live for all five!