Where klogging meets moblogging..

How can I apply the work context to moblogging? I’m using the term as taking pictures using your mobile phone or mobile camera and posting them to a weblog with a time/date/location/permalink stamp. I guess I’m also making the 3-year leap of assuming video capture where we get snapshots today. Marc Canter comments on responding to Russell’s thoughts on moblogging. I agree with everything said so far.


What makes moblogging novel?



  1. More opportunistic. Like your mobile phone, you’ll have image capture with you 24/7. Snap as opportunity strikes.
  2. More ubiquitous. Low cost means everyone will have moblogging devices. Your workforce. Your customers. Your consultants and advisors. Your investors.
  3. More real-time. Digital flow-through means that events are captured and published in near-realtime.
  4. More collaborative. The ability to swarm on an important or interesting event lets you form a rashomon and blind men with elephant composite view.
  5. More organized. The 2004 generation of moblogging gadgets will have the royal trio of ID, date/time, and location. Thumbing a few keywords for topical context feeds search engines.

Enjoy a psychotic split with me. Imagine that you work in …



MarCom.


With mobile cams and vids you can roll your own ethnographic studies. Watch buyer behavior in real time. Correllate with sales statistics by location.


Help sales teams. Enhance your CRM profiles with photos of major account contacts, meetings, facilities.


Moblog sales and promotional events. Create immediacy, share results, and broaden event reach.


Accounting and Logistics.


Nothing compares to eyeballing where the rubber meets the road. Moblog inventory. Moblog your customer, supplier, and partner operations. When combined with RFID tags, this may be the first time you visualize your supply chain.


Due dilligence? Get more done, faster, when you assess personnel, plant, products, and other assets.  


Operations Analysis and Industrial Engineering.


Document processes, the better to understand them. Photograph bottlenecks and other contraints, the better to fix them.


Record how people really work, the better to help them understand their own processes.


Competitive Analysis.


Shop the competition and share the results before you get back to the office.


You’re WalMart investor relations: marshall 10,000 small investors to show the competition all across the country.  


Field Operations.


A field view. Add moblogging to everyone who drives a company van to install, measure, or repair things. Let them document their routes, their visits, the problems they encounter. Makes for better watercooler conversation. Helps the next gal to visit that customer.


Education and Knowledge Sharing.


Informal moblogging can ease personnel transitions. With experience, they can enhance the role of blogs as knowledge repositories.


Project Management.


A picture is worth a thousand GANTT charts. When your projects aren’t virtual, moblog your status reports. 


Real world experimentation will prove or disprove these applications. I can’t wait to start.  


[a klog apart community]

[a klog apart]


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