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[SF Chronicle]: McDonald’s takes a stand against antibiotics in meat – Fast-food chain tells suppliers to phase out routine use of drugs…. Because of the company’s size, the new McDonald’s policy is expected to have a major effect in curbing the common agricultural practice, which has been criticized for decades.
“Supply chain management” is becoming a major point of leverage for improving corporate environmental performance, more significant in many ways than traditional regulatory pressures. Some companies are even creating strategic supply chain partnerships to jointly build competivie advantage with their suppliers and distributors.