by Gil Friend | Feb 11, 2013 | Uncategorized
What’s the biggest brand promise your company could make at the intersection of business and sustainability? And what value-building possibilities could that open? Sometimes what passes for a “brand promise” is really just a marketing slogan:...
by Gil Friend | Jan 31, 2013 | Uncategorized
Helene Finidori of The Next Edge group on Facebook asked today: I’ve been asked to teach a 3 or 4 x2hrs mini module on sustainability to MBA students. I have carte blanche to be ‘as radical’ as I wish to be and use any interactive material I would...
by Gil Friend | Jan 30, 2013 | Uncategorized
Last month I shared my picks for the top sustainability stories of 2012; I also reflected on the predictions I made at the beginning of last year, summarizing what happened on the items that I saw, and adding a number of other items that I had missed. Here are my...
by Gil Friend | Jan 2, 2013 | Uncategorized
Kathrin Winkler, VP and CSO at EMC, offered An idea for 2013: Crowdsourcing “sustainability” this morning at GreenBiz.com. It’s worth reading. Would that I had a dollar, she said, for every panel discussion in which the moderator says something like...
by Gil Friend | Jan 1, 2013 | Uncategorized
Life in the service of business? Or business in the service of life?
