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Big changes. Full circle.

This month I began serving as the Chief Sustainability Officer of the City of Palo Alto.

As many of you know, I’ve been dedicated for the last 41 years, since cutting my teeth with Bucky Fuller’s World Game in 1972, to connect the human economy with the laws of nature—the time-tested, open-source principles that govern the living systems that underlie the human enterprise and all we hold dear.

After more than 20 years advising corporations and governments, I’ve found myself hungry to shift from an external advisory role to bringing all my experience to bear in one place—as a responsible executive with his ass on the line. This is a great opportunity to do that—in a remarkable community with a passionate citizenry, a tradition of innovation, a geyser of entrepreneurship and, I’m told, a pretty decent university.

Their question to me:

How can we make Palo Alto the greenest city in the country?

My question to them:

What can one small, innovative city contribute to the sustainability revolution?

It’s a thrilling opportunity—one that opens many new possibilities on innovation and influence, and that hearkens me back to my earliest labors in the sustainability vineyards, back at the Institute for Local Self Reliance in the early 1970s. But that’s a story for another time.

Natural Logic will continue operating under the leadership of my remarkable colleagues, notably Natural Logic principal (and long time friend and colleague) Michael Kleeman, senior associate Shripal Shah and others. My own role in client engagements will be much more limited and leveraged, after fulfilling current commitments. I’ll of course continue to speak, blog, tweet, podcast, etc., actively, as well as support a very small portfolio of individual coaching and thought partner clients.

There’ll be more details to come over the coming weeks—and hopefully a chance to speak directly, if that makes sense! Meanwhile, you’ll be able to follow my exploits on my  CSO twitter site and a blogging venue TBA, as well as my usual social media coordinates.

My new contact information for City of Palo Alto business and “sustainable city” matters: gil dot friend; the domain is cityofpaloalto dot org; 1-650.329.2447. For all other matters, please continue to use my Natural Logic coordinates.