A flurry of responses to the “chips with that” posting yesterday.
A very smart friend displays a classic right wing antipathy to all things “environmental,” evidently unaware of the business case for “zero waste.”
One consultant friend asks “How much of this material can be recaptured and reused? That is more important in the final analysis than how much goes in the front end.”
Another responds “While recycling is a great first step, its continued use is not so good for business. Conservation of resource use through process change should be the most important consideration.”
Or as we put it, “Why spend money on resources that you blow out a stack or pour down the drain, rather than sell to customers?”
I’ll have more to say on this later, but right now need to talk to some clients. Meanwhile, read What’s new? Nothing. Or The Story of O (No, not that one!).

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