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UNEP: A roving ‘Environment Train’
exhibition in Algeria, a radio series on pesticide pollution in Viet
Nam and a novel ozone layer-awareness campaign in Costa Rica are among
16 innovative public campaigns featured in a new guidebook from the
United Nations Environment Programme (UNEP). The guide,
Communicating Sustainability — How to produce effective public campaigns,
provides national and localgovernments with professional advice on how
to implement communications campaigns on environment and development
issues.

(Alternate download site: http://www.futerra.org/publications)

I just got the announcement, haven’t read it yet.

But I did just spend an hour with Director of Marketing of a fairly
large company – one with serious sustainability chops – discussing how
to effectively communicate their sustainability commitments, trajectory
and results – both externally AND internally – in a way that is
coherent, consistent and compelling. (In some ways, this is a more
difficult challenge than the technical challenges of ‘greening’ their
products, production systems and supply chains.)

If any of you have read the UNEP report, and have opinions – either on
the report, or the broader MarComm challenge, and nuruting the conversation that is ‘sustainability’ – please let us know. (Just click the ‘Comments’ link, below.)