Blogging today from the Coop American Business Network (CABN) conference in San Francisco. Highlights so far:
– Paul Ray (the master of the ‘cultural creatives’ phenom) talking about authenticity in marketing;
– Marc Lesser (author of ZBA: Zen of Business Administation) on the Practice of Lunch, the Practice of Generosity, and the challenge of being fully awake and alive at work.
I’ll be speaking here tomorrow afternoon – about the Sustainable Business Rating System. (And I’ll also be speaking Sunday afternoon at the Green Festival; my topic (according to the program :-): Who’s Really Leading the Sustainability Revolution? Personal, Business, and National Strategies
