I ‘ll be speaking at The Commonwealth Club of California
in San Francisco (which I’m told is the nation’s oldest  and
largest public affairs forum) on April 6. Please share this with your
list, and forward to your favorite business executive!

Business and ‘Sustainability’: Risk, fiduciary responsibility, and the laws of nature

Gil Friend, President and CEO, Natural Logic Inc
Wednesday April 6, 2005. Reception 6:00pm. Program 6:30pm.
Details & reservations
Most companies consider ‘environmental’ concerns peripheral and
expensive. They’re wrong. Even the companies that
pay the most attention to ecological principles and performance aren’t
doing nearly enough. That poses significant business risk — and offers
substantial economic opportunity — for businesses and national

I’ll talk about:
– Why we’re doing so much better than you might think
– How leading businesses and investors are discovering profit,
competitive advantage – and ‘regulatory insulation’ – by looking
through an ecological lens.
– Why the best – that any of them is doing – is still nowhere near good enough.
– Why that poses significant risk, and offers substantial opportunity, for businesses, and national economies.
– Why Boards of Directors, CEOs, and CFOs – not environmentalists – should be leading the sustainability revolution.
– And how they can.

Some shameless self-promotion, from the blurb, (for those of you who don’t know me): Tomorrow
magazine has called Gil Friend ‘one of the country’s leading
environmental management consultants – a real expert who combines
theoretical sophistication with hands-on, in-the-trenches know-how.’ He
has invested 30 years in dismantling the popular misconception – held
by business executives and environmental activists alike – that we have
to choose between financial performance and environmental

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