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Jackie Ottman suggests:

Before you head out for the July 4th weekend, pick up a copy of BusinessWeek. INNOVATIVE PRODUCT DESIGN is on the COVER. What’s not evident from the story is that environmental criteria were included for the first time in selecting the IDEA award winners. One of them is the NIKE ‘Considered’ Boot. It demonstrates the potential to drive innovation by considering environmental impacts in the design stage rather than in the manufacturing stage where most efforts currently focus.

Jackie’s also got a recent article arguing that Eco-Design is a potent Lever for Innovation.
Bingo.