Natural Logic & Trucost Join Forces to Offer Next Generation Sustainability Consulting & Analytics

Strategic Alliance Will Provide Clients with Unparalleled Access
to Environmental Impact Data and Strategic Advisory Services

February 9, 2010 – Berkeley, Calif. – Natural Logic, Inc., a sustainability consultancy helping businesses and governments design, implement and measure profitable sustainability strategies, today announced a strategic alliance with Trucost plc, a global provider of environmental impact data and analytics.  The partnership will enable the companies to offer their clients comprehensive and measurable sustainability strategies that combine Trucost’s modeling of corporate environmental, social and governance (ESG) data with Natural Logic’s strategic advisory services.

Trucost’s database includes information on over 700 environmental impacts, including carbon and other greenhouse gases, water, waste and chemical usage, from more than 4500 companies across more than 400 industries. Natural Logic will embed Trucost data and tools in the portfolio of products and services it offers clients, including its Rapid Diagnostics carbon footprinting services and its Business Metabolics™ sustainability performance dashboards. Additionally, Trucost will offer Natural Logic strategic consulting services to TruCost clients, extending Natural Logic’s advisory services to the growing environmental risk assessment and rating market.

“In an increasingly competitive global marketplace, companies are looking for ways reduce costs and increase profits by understanding, evaluating, and acting upon the environmental impact of their operations,” said Gil Friend, CEO of Natural Logic, and author of The Truth About Green Business (FT Press, 2009).  “Working together, Trucost and Natural Logic will provide global firms the precise ESG metrics and actionable sustainability plans they need increase profit margins, build brand and decrease their environmental footprints and risks.”

Jointly, Natural Logic and Trucost will offer their clients clear identification of prioritized focus areas for reducing environmental impacts; comparison of environmental performance against peers, sectors and investment benchmarks; and strategic guidance on applying those findings to support business and ESG goals.

“The ability to provide our customers with a more robust range of services through the partnership with Natural Logic is a great asset for Trucost, ” said Cary Krosinsky, Vice President of Trucost.  “Natural Logic has an exceptional track record in helping companies turn their concerns about sustainability and climate change into strategic business assets. We fully expect this alliance will result in a significant increase in joint customers.”

In addition to sharing their existing resources, the companies plan to develop new products and enhancements to existing products that will leverage the depth of Natural Logic’s insight and Trucost’s data and tools for the benefit of their respective clients.

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About Natural Logic, Inc.

Natural Logic, Inc., (NLI) is a leading strategic sustainability consulting firm, helping businesses and governments design, implement and measure profitable sustainability strategies.  NLI clients have included the Coca Cola Company, eBay, Hewlett Packard, Levi Strauss & Co., and the State of California.  The company is headquartered in Berkeley, Calif.  For more information, visit

About Trucost plc.

With the world’s most comprehensive data on corporate environmental impacts, Trucost provides investors, fund managers and companies with the most efficient approach to measuring carbon and wider environmental impacts across investment portfolios, organizations and supply chains. The company is headquartered in London, UK, with offices in New York and Boston.  For more information, visit

Trucost Plc
Cary Krosinsky, Vice President
(203) 458-2237
cary dot krosinsky at trucost dot com
Natural Logic, Inc.
Gil Friend, CEO
gfriend at natlogic dot com