[Fast Company]: The Good Earth | by Alison Overholt
Paul Dolan is no woolly-headed
idealist. The head of Fetzer Vineyards is a fierce competitor who
happens to believe that sound environmental and social practices are
also good business. It’s all part of his “triple bottom line” approach.
Fetzer’s been a committed leader in the sustainabile business movement,
and in the shift of a growing number of California wineries — quietly,
without publicity, fanfare or labels — to organic production.
Why? Because organic agriculture — in the hands of good farmers who
know how to read and dance with their land — produces better food,
better soil and better farmers. (That could be part of why the organic
market is growing at 20% per year.)
Dolan: Include sustainable practices in the decisions that you would have to make anyway.