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Also on Marketplace, advertisers are responding to Tivo – which conspires to enable people to watch fewer TV ads – by sticking ads almost everywhere. Like CBS’s eggs and the – can you believe it? – ‘Wizmark interactive urinal communicator‘.
The whiner on Marketplace was begging people to give up their Tivos. I say: Give up on those advertisers. (Companies that put their messages near where you shit may be telling you something about their products.)
David Ogilvy famously said that only half of advertising works, but nobody knows which half. Maybe now we do.