by Gil Friend | Oct 4, 2013 | Uncategorized
[Here, slightly edited for clarity, are my opening remarks at the New Metrics for Sustainable Business conference produced by Sustainable Brands last week at University of Pennsylvania.] As you probably know, Natural Logic is a strategy firm, advising companies on...
by Gil Friend | Sep 17, 2013 | Uncategorized
Some people say “what gets measured gets managed.” I disagree. What gets measured CAN get managed. But here’s what’s true: what’s not measured can’t get managed. And for all the obsessively measurement-focused culture we live in,...
by Gil Friend | Sep 12, 2013 | Uncategorized
No pessimist ever discovered the secret of the stars or sailed an uncharted land, or opened a new doorway for the human spirit. -Helen Keller
by Gil Friend | Sep 12, 2013 | Uncategorized
Around this time a few years ago, I wrote 4 Qs for Q4: A Sustainability Checklist to Finish the Year and Plan the Next.” In it I asked: How much will your business need to change in the coming years? Will you be one of the many caught in a reactive,...
by Gil Friend | Sep 4, 2013 | Uncategorized
Tonight, Jews around the world begin observance of Rosh Hashanah, the Jewish new year, and enter a 10 day period of reflection, “repentance”—or more literally, “return”—and rededication. This year, the holiday coincidently—or...
by Gil Friend | Aug 22, 2013 | Uncategorized
My friend David was beside himself with excitement yesterday, as he talked about Tesla’s “better than perfect score” in the automobile safety ratings. “It’s amazing,” he said. “This is the only time that’s ever been...
