by Gil Friend | Feb 25, 2013 | Uncategorized
There’s a rising tide of interest in the intersection of sustainability and money—and specifically accounting and finance. The Sustainability Accounting Standards Board (I serve on its board of advisors), which was formed to develop industry-specific...
by Gil Friend | Feb 19, 2013 | Uncategorized
How would you connect the dots between these recent data points? We’ve lost 80% of Arctic ice volume in the last 30 years. The US General Accounting Office (GAO) has added climate to its finance “high risk” list. Paying the true cost of environmental...
by Gil Friend | Feb 11, 2013 | Uncategorized
What’s the biggest brand promise your company could make at the intersection of business and sustainability? And what value-building possibilities could that open? Sometimes what passes for a “brand promise” is really just a marketing slogan:...
by Gil Friend | Jan 31, 2013 | Uncategorized
Helene Finidori of The Next Edge group on Facebook asked today: I’ve been asked to teach a 3 or 4 x2hrs mini module on sustainability to MBA students. I have carte blanche to be ‘as radical’ as I wish to be and use any interactive material I would...
by Gil Friend | Jan 30, 2013 | Uncategorized
Last month I shared my picks for the top sustainability stories of 2012; I also reflected on the predictions I made at the beginning of last year, summarizing what happened on the items that I saw, and adding a number of other items that I had missed. Here are my...
by Gil Friend | Jan 2, 2013 | Uncategorized
Kathrin Winkler, VP and CSO at EMC, offered An idea for 2013: Crowdsourcing “sustainability” this morning at GreenBiz.com. It’s worth reading. Would that I had a dollar, she said, for every panel discussion in which the moderator says something like...
