Some people wonder whether business will (or should) slack off on sustainability investments during this lingering economic “downturn”.
Here’s what Warren Buffett had to say in a previous cycle (2001):
I’m sure we are in a recession, probably a relatively deep and extended one…
What should you be doing in running your business? Just what you always do: Widen the moat, build enduring competitive advantage, delight your customers, and relentlessly fight costs. With the exception of insurance pricing and coverages, almost all operating decisions that made sense a month ago make sense today.