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Doc Searles: Consume not, lest ye be consumed
Just so you don’t feel alone being mislabeled as a consumer.
In the 19th century, “consumption” was the name of a disease (now known as tuberculosis) that “consumed” people from the inside out. How fitting, and what an odd hook on which to hang one’s identity.
If you’ve been “mislabeled as a consumer,” you may be suffering from the more contemporary disease of affluenza.