
The long awaited public dialog between
Whole Foods CEO
John Mackey and whole foods advocate
Michael Pollan (author of
“The Botany of Desire: A Plant’s-Eye View of the World” and
“The Omnivore’s Dilemma: A Natural History of Four Meals”), scheduled for Tuesday Feb 27 at UC Berkeley’s Zellerbach Hall, is sold out. The
live webcast isn’t, though.
This should be timely as well as interesting, given Whole Foods’ recent acquisition of leading rival
Wild Oats. Timely for me too, since I’m just writing an article on opportunities and challenges facing the natural foods industry (which I’ll post here as soon as it’s done.
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