Ford — bad report?

In an annual report released on Tuesday, the world’s No. 2 automaker highlights various initiatives it has undertaken to fight global warming, which it calls “the most pressing environmental issue facing our industry and our company.”
But in the so-called “Corporate Citizenship” report, Ford concedes that the average fuel economy of the vehicles it sells in the United States has remained essentially flat since 2000….instead of decreasing in line with its commitments as an environmentally-aware “green” company.
“This report takes a giant step in the wrong direction for Ford Motor Co., for American consumers, and for the environment,” Carl Pope, executive director of the Sierra Club, said in a statement.

The issue is not Ford’s reporting — which is notable for being willing to address Ford’s share of global emissions, among other things. The issue is their actions. It may be that Carl was misquoted…

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