Here’s the lie: Green Business Lie #17: Of course this upholstery is “all-natural.” Look – it’s got a floral pattern!
Here’s the truth — excerpted from The Truth About Green Business:
TRUTH 17: Creating strong ecolabels
Eco-friendly. Green. Organic. Made with organic materials. Recycled. Recyclable. All-natural. Free-range. Cruelty-free. The market for environmentally sound products is booming, but going to the store can leave you and your customers in a green cloud of confusion. EcoLabels are an attempt to standardize and clearly communicate the environmental impacts of a product to consumers.
Here are some things to consider when choosing the right EcoLabel for your product or business:
-Find out if there are EcoLabels (link to ecolabelling.org) that apply to your products, services, or sector.
-Determine whether your existing products or services are worthy of EcoLabels or could become worthy as you reduce the environmental footprint of your designs and operations.
-Do your homework. Make sure the EcoLabel you’re considering is reputable. Consumers are increasingly adept at seeing through “greenwashing.”
-No EcoLabels apply to your business? It might make sense to create your own.