Here’s the lie: Green Business Lie #33: Our new LEED Platinum building just runs itself. We don’t have to do anything different and we’re all green.
Here’s the truth — excerpted from The Truth About Green Business:

TRUTH 33: LEED standards for green buildings
LEED certification doesn’t guarantee a high-performance building. The level of LEED certification doesn’t in itself ensure better performance — in fact, some LEED Silver buildings have tested more efficient than comparable LEED Gold buildings — but it’s a great starting point. How a building is operated has a major impact on efficiency. To get the best possible results, you’ll need to integrate your design choices with user needs for building functionality and maximum performance.

Read more in The Truth About Green Business by Gil Friend, available now from Financial Times Press. Pre-order your copy today! (And come back tomorrow for another Green Business Lie.)

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