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Here’s the lie: Green Business Lie #34: We’d love a green building, but we just can’t afford one.
Here’s the truth — excerpted from The Truth About Green Business:

TRUTH 34: The Cost of Green Building
Despite the common perception that green building costs more, building green can help reduce your operating costs with little or no additional construction cost.
Reduced electricity, gas, and water create significant savings over the lifetime of a building. For example, the Herman Miller office building in Zeeland, MI–a LEED Gold building built at no incremental cost–uses 31 percent less water and 29 percent less energy than a comparable standard building. Herman Miller expects to see operational cost savings of $1,001,000 at this 95,00-square foot property over its seven-year lease.

Read more in The Truth About Green Business by Gil Friend, coming May 29 from Financial Times Press. Pre-order your copy today! (And come back tomorrow for another Green Business Lie.)