A good idea from WorldChanging.com
It’s a simple idea, but a good one: the East Anglian Ambulance service in the UK has launched a campaign for people to add an entry to their mobile phone contacts In Case of Emergency. First responders may have a hard time getting contact information from you if you’re in shock, unconscious, or otherwise unable to respond. The ICE idea attempts to standardize a place for responders to look, if the awful should occur.

Simply type ICE plus a contact name and number into your mobile and help us to help you.

I did it as soon as I read about this campaign — and the more of us who do it (and talk about it), the more the idea will be recognized.

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