Innovation is not proportional to money spent, the folks at 37 signals remind us.
When has innovation ever simply been a function of money spent? Which of the big two operating system companies are most often characterized as pushing the envelope and who spends the most on R&D in dollar amounts? (hint: they’re not the same)
Innovation more often than not comes from constraints. From not being able to blow billions without immediate needs for returns.
Reminds me of the time when companies would actually consider EHS budgets — seriously! — a relevant measure of environmental performance, as though spending was any indication of results. (What? Yours still does? You may need a quick dose of reality.)