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It turns out Pope wasn’t misquoted, just partially quoted. The full quote:
“This report takes a giant step in the wrong direction for Ford Motor
Company, for American consumers, and for the environment. It moves the ball backwards by refusing to set firm goals for the future, and raises troubling questions about Ford’s commitment to improving its environmental performance.”
Which is more on target. Good on Sierra Club, bad on Reuters.
It seems that all too many companies are afraid to set specific, aggressive performance goals, while a few others are both willing to and drive innovation by doing so. (ST MicroElectronics, Novo Nordisk and Honda come to mind, among many others.) Let’s face it: the Apollo Mission wouldn’t have happened without someone being willing to publicly declare “stretch” goals — and to risk public failure.
Click here for the entire
Sierra Club press release
.