It’s all about design #251 (but who’s counting?)

More and more people (including us) are playing in this conceptual sandbox — because it just makes so much sense. 

(As I wrote in 1991: “Nature’s ecosystems
have nearly four billion years experience developing efficient, adaptive, resilient, sustainable
systems — to identify and guide strategy, assessment,
design and information services that build profit,
competitive advantage and quality of life through
exceptional environmental performance. Why reinvent the wheel, when the R & D —
for companies, communities, buildings and land use — has
already been done?”)

McDonough-Braungart does it with particularly great style.

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