Press Releases

Natural Logic & Trucost Join Forces to Offer Next Generation Sustainability Consulting & Analytics

Strategic Alliance Will Provide Clients with Unparalleled Access to Environmental Impact Data and Strategic Advisory Services

February 9, 2010 – Berkeley, Calif. – Natural Logic, Inc., a sustainability consultancy helping businesses and governments design, implement and measure profitable sustainability strategies, today announced a strategic alliance with Trucost plc, a global provider of environmental impact data and analytics.  The partnership will enable the companies to offer their clients comprehensive and measurable sustainability strategies that combine Trucost’s modeling of corporate environmental, social and governance (ESG) data with Natural Logic’s strategic advisory services.

Read more…

CEO Gil Friend Named One of Top 25 Clean Tech Leaders

January 25, 2010 – San Francisco, Calif. – Finance firm RoseRyan has rated Natural Logic CEO Gil Friend one the Bay Area’s top 25 movers & shakers in cleantech.

“We don’t know if any of these individuals will become an industry titan,” they note, “but each has contributed significantly to the industry’s growth.”

Gil served on San Francisco Mayor Gavin Newsom’s CleanTech Advisory Council, and recently keynoted the 2009 CleanTech Open Awards & Gala.

Read more…

Natural Logic & Scientific Conservation announce strategic alliance to optimize energy efficient buildings

December 15, 2009 – Berkeley, Calif. – Scientific Conservation Inc. (SCI), the industry leader in Automated Continuous Commissioning (ACC) software, today announced a strategic alliance with Natural Logic, Inc., “strategic advisors to the sustainable economy.”  As a result of today’s alliance, the companies will offer joint customers a comprehensive and measurable sustainability plan that incorporates Scientific Conservation’s SCIwatch,™ the industry’s first ACC software platform for the $5 billion commercial building market, with Natural Logic’s value added advisory services that leverage business process automation software.

Read more…

The Truth About Green Business, Published by FT Press
Authored by Gil Friend, Noted Sustainable Business Expert and Consultant

Indianapolis, Ind. – June 9, 2009The Truth About Green Business, new from FT Press’s best-selling The Truth About series, is a comprehensive guidebook for executives and professionals wanting to set pro-active priorities for all aspects of their business, including operations, marketing, design, finance, and management, with triple bottom line focus.

Authored by Gil Friend, a pioneer of the “green business” trend since the 1970s, the book helps readers to work toward the ultimate business goal for the 21st century: making money while making sense – by combining astute business and environmental choices.

News Facts

  • The Truth About Green Business offers 52 proven “green” strategies and bite-size, easy-to-use techniques that get results.
  • The book is filled with numerous real-world examples of green innovation from leading companies such as Wal-Mart, Patagonia, IKEA, and Hewlett-Packard.
  • The Truth About Green Business was printed on paper made with 30% post-consumer recycled fiber.
  • Safari Books Online subscribers can access the book at
  • The suggested retail price for the book is $18.99 U.S.

Useable Quotes

“Green business is suddenly big business,” Friend observes, “but too many businesses are leaving money on the table by not fully grasping the opportunity. That’s why I’ve packed my nearly 40 years of sustainable business and policy experience into The Truth About Green Business, with 52 focused “truths” that provide a practical roadmap — for large companies and small — to make money and make sense by putting these truths to work.”

“In a world where green business advice is rampant, this is the one resource you need: a field guide that combines insight and inspiration with a solid, actionable path forward.” — Joel Makower, Executive Editor,

About the Author
Gil Friend is Founder, President and CEO of Natural Logic, Inc., which consults on strategy, design, operations and information systems to help clients build economic advantage through superior environmental performance. His clients have included General Mills, Green Mountain Energy, Hewlett-Packard, Levi Strauss & Co., Nike, Pacific Gas & Electric, Sun Microsystems, and Williams-Sonoma. He is a founding board member of the Sustainable Business Alliance, Sustainable Berkeley, and the California Sustainable Business Council. Friend co-founded and co-directed the Institute for Local Self-Reliance, where he pioneered the now popular “green roof” trend 35 years ago. He lectures widely on business strategy and environmental policy.

The Truth About series offers in each book the collected and distilled knowledge on a topic and shows readers how to use this knowledge in their daily lives. With an “aha” on every page, information is presented in a clear, accessible, and easily referenced style.

About FT Press

FT Press (, an imprint of Pearson, publishes high-quality books in the areas of General Business, Finance and Investing, Sales and Marketing, Leadership, Management and Strategy, Human Resources, and Global Business. Our brand is built on the concept of signing and publishing the world’s best minds on the most relevant topics.

About Pearson

The global leader in educational and professional publishing, Pearson is home to such respected brands as Addison-Wesley Professional, Cisco Press, Exam Cram, IBM Press, Prentice Hall Professional, Que, and Sams Publishing, which have as their online publishing arm InformIT ( -The Trusted Technology Learning Source. In addition, Berkeley-based Peachpit (, the publishing partner for Adobe Press, Apple Certified, and others, publishes best-selling books for creative design professionals. Pearson is also co-founder, with O’Reilly Media Inc., of Safari Books Online (, the premier on-demand technology content library providing thousands of expert reference materials through a single point of contact, including expert technology, creative and design, industry and management resources in video, audio and written formats. Pearson Education is part of Pearson (NYSE: PSO), the international media company. Pearson’s other primary businesses include the Financial Times Group and the Penguin Group.

Keywords: Green business, sustainability, sustainable business, The Truth About, Gil Friend, Natural Logic, FT Press

Media Contact:
Lisa Jacobson Brown, Publicist
(317) 428-3575
[email protected]

Natural Logic and Sun Microsystems Announce the Launch of Sustainability Tracking Platform

BERKELEY, CA – September 24, 2007 – Natural Logic has joined with Sun Microsystems to produce, which launched September 24 2007. This free, secure, online service is designed to help participants assess, track and compare building energy performance, share proven best practices to reduce greenhouse gas (GHG) emissions and encourage sustainable business innovation.

Read more…

Webinar Helps Businesses ‘Come to Grips’ with Carbon Management

BERKELEY, CA – September 20, 2007 – Natural Logic and will present a four-part webinar series titled, “Coming to Grips with Carbon: How to Measure and Reduce Your Footprint.” The online events will be held at 1:00pm eastern time on October 18 and 25th, and November 1st and 8th. The series will provide business leaders with practical, up-to-date guidance from leading practitioners on the key issues related to carbon management, including: measuring carbon footprint, reducing emissions, and making sense of emerging opportunities for carbon trading and offsets. Advance registration is required.

Read more…