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Quote of the Day (from a posting a few weeks ago, but I just found it) goes to Rand Waddoups, Sustainability Director at Wal-Mart:

Even though we don’t know exactly how we will meet these goals, we still set them.

That’s courage, imho. Gotta love it! (In contrast to some companies that will only set goals they are certain they can achieve. Where’s the creative challenge in that?)