The Truth About Green Business, by Natural Logic CEO Gil Friend, with Nicholas Kordesch and Benjamin Privitt, brings together 52 crucial facts and insights leaders must know to successfully “go green.” This book delivers quick, plain-English explanations that executives, decision-makers, and entrepreneurs can actually use, no matter what kind of businesses they’re running, or what their environmental and profit goals are.
“For the last few years I’ve been imagining what the essential one-volume green business handbook would look like. Now I don’t need to imagine it, because Gil Friend has written it. The Truth About Green Business is, simply, the best green business book on the market.”
– Alex Steffen, editor, Worldchanging.com and Worldchanging: A User’s Guide for the 21st Century
“The best green business guide I have read this century.”
—John Elkington, Cofounder, Environmental Data Services, SustainAbility, and Volans Ventures